Koala required a look and feel for their 2020 Cyber Sale campaign collateral that stood out from their competitors approach and best highlighted their products. The visual solution for this was a series of elements that played with a retro aesthetic that acted as a framing device. All elements were designed to work as a lockup that could be shifted to suit the composition of the product photography. In addition to this, a suite of illustrative icons were developed in a unique style to compliment the campaign direction.
Lockup and frames designed to house Koalas exisiting product imagery
Frames in use with added animation by Koala's motion team
A set of illustrative icons were developed for the campaign in three colourways