VeryLocal is a streaming service created with Arcadia Film for the 2020 Winter Fire Festival in Orange. Due to these unprecedented times COVID-19, in an effort to reduce foot traffic, the Festival sought to bring some of their content online. This became an opportunity to showcase the local talents of Orange past those who could physically attend the festival to anyone with an internet connection and a subscription.

The work conducted for this project included the overall brand identity, which explored the visual language of locally produced television. This aesthetic helped to give the platform a uniqueness that separated it from exisiting SVODs and promoted the idea of locally curated content. Once this identity was established, it was translated into the design and build of the platform itself.

Identity including animated logo

very local

Interface for content landing page

Visual language borrows from elements of broadcasting including static and testing patterns

Assets include various pieces of merch