I Blame Society

  • Merchandise
  • Illustration

A suite of merch for the Australian and New Zealand release of the film, I Blame Society.

The project involved taking a list of quotes from the films main protagonist and playing with typographic lockups that fell somewhere between a "live, laugh, love" aesthetic.. and murder.

The rollout included shirt design, mug, and posters, all packaged up in a box. This was supported by a social media campaign of some of the lockups.

I Blame Society box
I Blame Society shirt
I Blame Society Shirt
I'm Living My Best Life Post
poster texture
Strong Female Lead poster
I Blame Society mug
Lean in baby mug